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Consumer Behavior News
December 7, 2019

Top Headlines
 

New Research Analyzes Video Game Player Engagement

In the video game industry, the ability for gaming companies to track and respond to gamers' post-purchase play opens up new opportunities to enhance gamer engagement and retention and increase video ... read more

Offering Children a Variety of Vegetables Increases Acceptance

Although food preferences are largely learned, dislike is the main reason parents stop offering or serving their children foods like vegetables. A new study has demonstrated that repeatedly offering ... read more

Action-Oriented Goals Produce Higher Probability of Purchases Under Tight Deadlines

People on a tight deadline have stronger intentions to enact behaviors -- whether it's redeeming a coupon or following through on receiving a flu ... read more

Emotional Journey of a Digital Detox While Traveling

New research reveals the emotional journey that tourists go on when they disconnect from technology and social media while travelling. The study investigated how engaging in digital-free tourism ... read more
Latest Headlines
updated 6:49pm EST

Earlier Headlines
 

Using Green Products Leads to a Warm Glow in Shoppers

A new article suggests that spending some of that money on green products might make consumers feel quite a bit better about their purchases. The study looks at the so-called ... read more

Tech Startups Gravitate Toward Cities With Strong Social Networks, Study Finds

The presence of technology startups can drive economic growth for their home cities. So how can cities better appeal to entrepreneurs? A new study shows the connections they can offer matter more ... read more

Prayers Can Crowd out Donations for Disaster Victims

A new study finds that people who prayed for hurricane victims before donating gave less than they would have otherwise: Because those who prayed believed that prayers improved the victims' ... read more

Non-GM Produce Earns 'Halo Effect' Under New Labeling Laws

Consumers were more willing to buy unlabeled produce after being shown food tagged as ''genetically modified'' in a new study that comes two months before a new federal law, ... read more

When Money Is Scarce, Biased Behavior Happens Faster

Discrimination may happen faster than the blink of an eye, especially during periods of economic scarcity, according to a new ... read more

Exerting Self-Control Does Not Mean Sacrificing Pleasure

New research challenges the view that self-control equals sacrificing ... read more

Public Blame Accidents on Drivers More Than Their Automated Cars When Both Make Mistakes

The public are more likely to blame accidents involving semi-autonomous cars on driver -- rather than machine -- error, a new study has ... read more

Shoppers Tend to Reject Offers Made Under Time Pressure

Giving consumers short time limits on offers means they are less likely to take them up, according to new research. The authors conclude that risk aversion is the main factor behind consumers' ... read more

Women CEOs Judged More Harshly Than Men for Corporate Ethical Failures

People are less likely to support an organization after an ethical failure if the business is led by a woman, according to a new study. However, organizations led by women endure less negative ... read more

Prisoner's Dilemma Game Reveals Cooperation Leads to Leadership

Game theory has historically studied cooperation and hierarchy, and has sought to explain why individuals cooperate, even though they might be better off not to do so. Researchers now use a ... read more

Embracing Sustainable Practices Would Help Some Winery Tasting Rooms Stand out

Wineries in the mid-Atlantic region should consider recycling and encouraging their customers to bring bottles to their tasting rooms for refilling to distinguish their businesses from so many ... read more

Consumers: Online Restaurant Reviews Are Not All Equal

Mobile reviews were associated with 10 to 40% fewer likes than the reviews generated on laptop or desktop ... read more

Near Misses on Slot Machines May Not Encourage Continued Gambling

For nearly 70 years, researchers believed that near-miss events like these would encourage you to continue gambling. But new research suggests that the near-miss effect may not exist at ... read more

Consumers Trust Influencers Less When There Is a Variety of Choices for a Product

Consumers have been relying on opinion leader recommendations to make choices about product quality and purchases for a long time. It is even more prominent now with the prevalence of influencers on ... read more

Brands Are Resilient Against 'Fake News' on Social Media

'Fake news' stories targeting corporations may be obnoxious, but a new study finds that they likely pose little threat to well-established ... read more

Bolivian Forager-Farmers Known for Amazing Heart Health Are Divided About What Makes a Good Life

A small Bolivian society of indigenous forager-farmers, known for astonishingly healthy cardiovascular systems, is seeing a split in beliefs about what makes a good life. Some are holding more to ... read more

Monkeys Outperform Humans When It Comes to Cognitive Flexibility

When it comes to being willing to explore more efficient options to solving a problem, monkeys exhibit more cognitive flexibility than humans, according to a new ... read more

Siblings of Problem Gamblers Also Impulsive, Prone to Risk-Taking

Biological siblings of people with gambling disorder also display markers of increased impulsivity and risk-taking, according to a new psychology study. The findings suggest people with gambling ... read more

How to Make Carbon Pricing Palatable to Air Travelers

Travellers are willing to pay a little more for flights if they know the extra money will be used to address carbon emissions, a new study has ... read more

New Ideal Housewife Image Being Created by Social Media Influencers and Bloggers

The new generation of successful female bloggers and influencers on social media are changing the identity of the stereotypical 'ideal' ... read more

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